The current medical aesthetics industry is full of confusion, anxiety and conflict:
1. The beauty machines are good and bad, who will pay the bill
From the beginning of the eyebrow tattoos removal machine to the HIFU in recent years, the popularity of each medical beauty product will create a group of multi-millionaires, but how many people lose because of it. It is easy to buy beauty machines but difficult to operate. A series of business problems, such as medical malpractice and after-sales failure, will hurt the hearts of customers if they fail to expand new customers.
2. Costs only go up but not down, and business is struggling
The new consumption model continues to divide up customers, prices drive labor costs to rise, house prices and rents are soaring, and the profits of medical and aesthetic institutions are constantly diluted by operating costs, making operations difficult.
3. The future of the beauty industry is hard to see and understand
In 2021, the Internet subverted people's way of life, and the Internet made traditional department stores go into depression. How many manufacturers have gone bankrupt with the emergence of shared bicycles and mobile payments? How many workers have been laid off with the emergence of artificial intelligence? In the context of the Internet era, where is the future of the beauty industry?
Under the face value economy, how to solve the pain points of the medical beauty industry and seize the dividends of the beauty industry blowout period!
1. Look at the background, not the pomp
Every year, there will be some magnificent booths at the beauty expo, which are quite eye-catching. The bosses need to understand the background of the company before making a choice, not just look at the pomp. Generally speaking, after more than 10 years of history, the production of enterprises must be better than the production of small workshops, no matter in terms of technology, quality or sex.
After years of market precipitation, large enterprises have relatively mature technology, stable quality, and perfect after-sales service system, which has been verified. For merchants, the risk can be reduced to a lower level.
2. Look at ideas, not discounts
Although discounts are an important part of a business's business strategy, they are not a necessary condition for profitability. No matter how low the discount is, it is futile. Therefore, those brands with too low discounts and too large delivery policies should choose carefully. No profit is too early, and when the profit of low-discount manufacturers is meager, the after-sales service is bound to be greatly reduced.
In the field of beauty industry, it is hard to imagine the consequences of the lack of a strong team of manufacturers. Therefore, the key is to have a detailed understanding of the manufacturer's operating ideas, training system, after-sales support and consider whether it can be implemented.
3. focus result, not the concept
There is a saying: "Customers only pay for results". A beauty salon is like a hospital, and its core is to solve customer problems.
The customers who can enter the beauty salon aren’t short of money. The reason why many store customers lose so much is because they spend money but can't see the results, and the problem cannot be solved.
Multi-machine joint operation can provide a complete set of skin problem solutions to meet the needs of customers. So a complete solution to skin problems is the result. The best way to test whether a product is effective is to experience it yourself. No matter how special the concept and the beautiful slogan, you won’t make a decision after you experience it yourself.
4. focus trends not brands
Mr.Lei Jun has a well-known saying: "A pig standing in the wind can fly." Facts have proved that this sentence is indeed true. The death of Yahoo, the decline of Nokia, the decline of many well-known companies in the changing times, and even some traditional industry veterans Brands, because most of them are conservative and lack innovation, lead to lag in development or even eliminated.
Only the big medical beauty industry based on artificial intelligence, big data, cloud computing, and blockchain can lead the entire medical beauty industry to new channels, new customers, and new heights beyond imagination.
The intelligent equipment of Beijing FS laser technology Co., Ltd. has been put on the agenda, looking for partners. If you want to know more information, you can contact the editor at any time: +8613131271093 ( You can add WhatsApp).
